A projected screen hour of 4.5 to 6.5 spent by Gen Z every day makes them aware of the latest trend in skincare products. A versatile product like CBD that is anti-aging, anti-acne, anti-dryness, and anti-inflammatory have made them drawn towards CBD-infused skincare and beauty products and their sheer range. Gen Z belongs to that class of users who are multicultural, believe in diversity, and would like to experiment with 40 shades of lipsticks, foundation, moisturizers, serums, and anti-acne creams of different brands rather than sticking to one. This youthful section of the population born after 1997 to 2012 is passionate about experimenting with novel technologies, engaging with online beauty brands and communities, shop directly, and following religiously stars and beauty influencers on Instagram and various social media platforms and Snapchat filters.
All this has made Generation Z understand wellness and beauty products better, interact with leading brands and these teenagers research beauty and cosmetic products online before arriving at a purchasing decision. They prefer products from organic and ethical brands, apply natural skincare items, opt for vegan, sustainable, paraben-free, and non-comedogenic products.
They prefer brands that make them not only look good but also feel good. This cultural shift is perhaps a big takeaway that marketers, beauty formulators, brands, and R&D experts can include while creating products for the next generation. A growing amount of discourse with regard to the role of CBD in wellness and beauty with more than 140 K posts, particularly talking about improving skin conditions such as rashes, acne, psoriasis, aging, and lowering inflammation connected with skin conditions have led to a positive response and acceptance towards these products among the youth. In fact, the top three social media topics on CBD relate to anxiety relief, pain management, and beauty and wellness.
CBD: An All-Rounder Skin Care Product
Acne figures as a common skin issue among teenagers, but it does not mean that the adult population does not suffer from it. When there is an accumulation of dead cells or surplus oil as well as clogged dirt within the skin pores, there is a growth of bacteria in these regions, causing acne. Such acne can also lead to inflamed red spots that can result in pain and if picked, or left uncared for, these scars can become permanent.
While maintaining dirt-free skin, it becomes equally essential to search for a skin product that is non-oily and does not clog the pores. CBD products offer these benefits as this natural plant compound regulates oil production within the skin and also addresses inflammatory issues and skin flare-ups that are created by acne.
An Amazing Skin Hydrating And Moisturizing Ingredient
CBD can hydrate and retain the moisture of the skin without locking it, which makes it a perfect ingredient to be used in facial moisturizers, creams, as well as glow oils to soothe dry and oily skin which is a tough combination to deal in skincare. This quality makes CBD-infused products well-suited for those afflicted with blemish-prone and itchy dry skin. With minimal side effects, CBD works as an all-rounder in the matter of healing and soothing your skin for better nourishment and moisturization. Due to stress and sun exposure teens have to cope with skin dryness, breakouts, and pigmentation problems. The healing and hydrating powers of CBD are well documented in research. You can apply a CBD-infused moisturizer or sleep mask to allow this amazing compound to work magic on your skin and soothe and hydrate it optimally.
Soothes Sensitive Skin Effectively
Those having hyper-sensitive skin, find it difficult to find a skin glowing oil or face radiance cream that is rash resistant or causes skin issues. Thankfully, the relaxing and skin healing properties of CBD have proven to be a gentle ingredient that can be used in skincare items and has a host of beneficial characteristics to handle skin ailments. The mildness and skin rejuvenating properties of CBD is ideal for sensitive skin and work as a non-irritant, skin smoother, and remove dryness and itchiness that are common problems for those facing sensitive skin concerns. Studies have pointed towards the immense therapeutic benefits offered by CBD in treating skin problems.
Handling dry skin often poses a big challenge, as when you over-moisturize you tend to clog the pores, leading to skin breakouts and eruptions. When you moisturize less, you end up with itchy, flaky, and dry skin that appears luster-less. A CBD-infused facial cream contains an effective balance of healing botanicals and nutrients that aid in skin moisturization without resulting in over-oily skin. As CBD does not intervene with the sebaceous glands, it offers double benefits – it keeps the dry skin hydrated and moisturized and prevents the oil secretion when a patch is used
to improve the skin where it is over-oily.
CBD Works An An Age-Defying Facial Serum
CBD is stacked with antioxidant properties and contains the highly powerful vitamin C and vitamin E which are specifically effective in skincare. Due to these antioxidants, CBD can help in reversing the visible aging signs and decrease the impact of environmental stressors and free radicals that cause an adverse effect on the skin. Any further skin damage can be prevented due to the presence of the antioxidants that destroy free radicals and restore skin health and radiance to the complexion. When your facial cream contains the cannabidiol derived from hemp, this ingredient also gets fortified with the skin elixirs – omega 6 and 3 which are essential fatty acids that augment collagen production for youthful and glowing skin. Replenished with collagen, the skin receives proper hydration and there is the retention of water loss. Topical CBD creams and ointments help to lower skin inflammation and smoothen the complexion by lightening scars, blemishes and moderating uneven skin textures and tone.
Helps To Destress And Mitigate Anxiety
CBD skincare products like bath soak, body scrubs, and bath bombs help to unwind and relax after a grueling day of workload and deadlines that are faced by the young workforce. CBD has been found to have a rejuvenating effect on sore muscles and joints, causes skin cell rejuvenation, and promotes skin homeostasis by working on the cannabinoid receptors within the endocannabinoid system of our body which helps to maintain an internal balance within our body and is a vital physiological system. CBD extracts are easily absorbed through the layers of the epidermis to interact with the receptors situated on the surface of the skin cells.
A skincare brand that is eco-conscious, source their CBD-infused range of beauty, cosmetic, bath essentials and men’s grooming products is ASPI that shares the values of the present generation and creates products that are non-comedogenic, dermatologically tested, and are pure natural, botanically derived products. Their range of skincare products includes serums, glow face moisturizer, skin pore treatments, and organic face toner, hair and body care line of products which includes body relaxing bath soak, exfoliators, and skin rejuvenating organic body scrub.
With CBD products becoming mainstream and advocated by ace stars and beauty consultants alike, the Gen Z being digitally active generation are open to new beauty brands, and want to get a personal experience of the bevy of CBD infused beauty and skincare products themselves and share their experiences online. You find the cosmetic industry moving ahead with natural ingredients and eco-friendly endeavors that resonate with the digitally native Gen Zers looking for pure, cruelty-free, and vegan products.